Table of Contents:
Resources from my #StateofSearch presentation on November 16th, 2015.
Original Presentation
Session Description
Well-rounded, user-centric keyword research is a natural extension of the audience research and segmentation process. Kane will show attendees how dissecting content by audience, lifecycle / funnel stage, product type, and content medium will produce a more complete view of a company’s keyword universe. No more relying on Adwords and Keywordtool.io to spit out variants of what we already know.
✉️ Get an email when we publish new content:
Don't worry, we won't bug you with junk. Just great content marketing resources.
Ready To Try
Content Harmony?
Get your first 10 briefs for just $10
No trial limits or auto renewals. Just upgrade when you're ready.
You Might Also Like:
- Content Brief Templates: 20 Free Downloads & Examples
- The Keyword Difficulty Myth
- How To Find Bottom of Funnel (BoFU) Keywords That Convert
- Bottom of Funnel Content: What Is BOFU Content & 10 Great Examples
- 20 Content Refresh Case Studies & Examples: How Updating Content Can Lead to a Tidal Wave of Traffic 🌊
- How to Create Editorial Guidelines [With 9+ Examples]
- Content Marketing Roles
- How To Write SEO-Focused Content Briefs
- The Content Optimization Framework: [Intent > Topic > UX]
- How To Update & Refresh Old Website Content (And Why)
- 12 Content Marketing KPIs Worth Tracking (And 3 That Aren't)
- 16 Best Content Writing Tools in 2024 (Free & Paid)
- How to Create a Content Marketing Strategy [+ Free Template]
- How To Create Content Marketing Proposals That Land The Best Clients
- What Is A Content Brief (And Why Is It Important)?
- How To Create A Dynamite Editorial Calendar [+ Free Spreadsheet Template]
- How to Use Content Marketing to Improve Customer Retention
- Types of Content Hubs: 5 Approaches & 30+ Examples
- How To Do A Content Marketing Quick Wins Analysis
- There's A Better Way To Measure Keyword Difficulty