Day One:
- Lisa Myers
- Oli Gardner
- Joel Klettke
- Daniel Russell
- Katie Cunningham
- Ian Lurie
- Justine Jordan
- Purna Virji
- Phil Nottingham
Day Two:
- Wil Reynolds
- Rob Bucci
- Matthew Edgar
- Jayna Grassel
- Kane Jamison
- Tara-Nicholle Nelson
- Matthew Barby
- Joanna Lord
- Krista Seiden
- Dr. Pete Meyers
Day Three:
- Cindy Krum
- Tara Reed
- Heather Physioc
- Britney Muller
- Stephanie Chang
- Dawn Anderson
- Rand Fishkin
MozCon 2017 Day One Speakers:
Lisa Myers with Verve Search
How to Get Big Links
Want to know how to interview for the right outreach mindset? Check out @LisaDMyers tips from #MozCon pic.twitter.com/Vyp2nE8gbX
— Content Harmony (@contentharmony) July 17, 2017
“It’s not always a data piece where you need to invest. Sometimes it can be really plain & simple.” @LisaDMyers of @VerveSearch #MozCon pic.twitter.com/8jy74M8Sub
— Content Harmony (@contentharmony) July 17, 2017
Get full notes here: https://www.slideshare.net/lisadmyers/mozcon-2017-how-to-get-big-links
Oli Gardner with Unbounce
Data-Driven Design
Data-Driven Design with @oligardner of @Unbounce #MozCon pic.twitter.com/cxdEv1xgGg
— Content Harmony (@contentharmony) July 17, 2017
The frustration between three marketing disciplines by @oligardner #MozCon pic.twitter.com/s0SeJnwBmO
— Content Harmony (@contentharmony) July 17, 2017
Get full notes here: http://oli.unbounce.com/mozcon-2017/
Joel Klettke with Business Casual
How to Write Customer-Driven Copy That Converts
How to Write Customer-Driven Copy That Converts with @JoelKlettke #MozCon pic.twitter.com/XHK4ZuWhcr
— Content Harmony (@contentharmony) July 17, 2017
Take @JoelKlettke's word for it-Use the words your customers use to describe your company, product, or service in your copy. #MozCon #B2B pic.twitter.com/7YXcr7oFNi
— Rival IQ (@RivalIQ) July 17, 2017
Get full notes here: http://businesscasualcopywriting.com/mozcon2017/
Daniel Russell with Go Fish Digital
What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level
How #Reddit Can Help Your Brand Take Content Marketing to the Next Level with @dnlRussell of @GoFishDigital #MozCon pic.twitter.com/v8GyrU4f5V
— Content Harmony (@contentharmony) July 17, 2017
One major takeaway for me from @dnlrussell presentation: I'm definitely gonna be using Reddit a lot more now! #mozcon pic.twitter.com/BGyfyl2S3L
— Anisa A. (@Anisa_A_) July 17, 2017
Katie Cunningham with Adept Marketing
How to Build an SEO-Intent Based Framework for Any Business
Build an SEO-intent based framework for any business with @kac4509 of @AdeptMarketing pic.twitter.com/FfmK3AAXUQ
— Content Harmony (@contentharmony) July 17, 2017
Want to build successful #SEO campaigns? You can find Katie's framework here: https://t.co/5rINjbQWWm pic.twitter.com/h32byUwIRG
— Content Harmony (@contentharmony) July 17, 2017
Get full notes here: http://resources.adeptmarketing.com/seo-campaign
Ian Lurie with Portent, Inc.
Size Doesn’t Matter: Great Content by Teams of One
7 Golden rules of great content with Ian Lurie @portentint of @Portent #MozCon pic.twitter.com/r9IsYclbC7
— Content Harmony (@contentharmony) July 17, 2017
“When you ask for a unicorn budget, but instead you get a chihuahua” – @portentint of @Portent #MozCon pic.twitter.com/pyhHuCU2o0
— Content Harmony (@contentharmony) July 17, 2017
Get full notes here: https://www.portent.com/blog/content-strategy/badger-content.htm
Favorite Tools: https://www.slideshare.net/wrttnwrd/markdown-installing-my-favorite-tools/
Justine Jordan with Litmus
The Tie That Binds: Why Email is Key to Maximizing Marketing ROI
"51% of people unsubscribed from an email list because it looked bad on mobile" – @meladorri of @litmusapp #MozCon pic.twitter.com/9zT9mPHfb5
— Content Harmony (@contentharmony) July 17, 2017
Plan your next email marketing campaign using @meladorri nifty tips: https://t.co/lerbCyFOCc #MozCon pic.twitter.com/cXcf0datuN
— Content Harmony (@contentharmony) July 17, 2017
Get full notes here: https://litmus.com/lp/mozcon
Purna Virji with Microsoft
Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion
Framework for Designing Chat Bots with Purna Virji @purnavirji of @Microsoft #MozCon pic.twitter.com/xDeWSh3qdY
— Content Harmony (@contentharmony) July 17, 2017
"By 2020, 80% of businesses will have a chat bot" – @purnavirji of @Microsoft Will your business be one of them? #MozCon pic.twitter.com/mimuOssFG2
— Content Harmony (@contentharmony) July 17, 2017
Get full notes here: https://docs.microsoft.com/en-us/bot-framework/bot-builder-overview-getstarted & https://www.dropbox.com/s/x1eksn9d0zco81n/Botdesignworksheet.pdf?dl=0
Phil Nottingham with Wistia
Thinking Smaller: Optimizing for the New Wave of Social Video Platforms
Optimizing for the New Wave of Social Video Platforms with @philnottingham of @wistia #MozCon pic.twitter.com/0qXXqpqkxE
— Content Harmony (@contentharmony) July 17, 2017
A helpful roadmap for choosing the right platform for your #videomarketing via @philnottingham. #MozCon pic.twitter.com/8UMgIy7vje
— Molli Spear (@MolliannSpear) July 17, 2017
Tools: http://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311 & http://hashtagify.me/
MozCon 2017 Day Two Speakers:
Wil Reynolds with Seer Interactive
I’d Rather Be Thanked Than Ranked
I'd Rather Be Thanked Than Ranked with @wilreynolds of @SeerInteractive #MozCon pic.twitter.com/WJt7ekhJXI
— Content Harmony (@contentharmony) July 18, 2017
“When computers learn what disappointment looks like, will your brand be ready?” – @wilreynolds of @seerinteractive #MozCon pic.twitter.com/oaCSp88IdT
— Content Harmony (@contentharmony) July 18, 2017
Tools: https://feedcheck.co/ & http://guidetodatamining.com/ngramAnalyzer/
Rob Bucci with STAT
Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience
Reverse-Engineer Google's Research to Serve Best Content for Your Audience with @STATrob of @getSTAT #MozCon pic.twitter.com/man1KwxzRk
— Content Harmony (@contentharmony) July 18, 2017
Know the searchers intent with @STATrob of @getSTAT #MozCon pic.twitter.com/MaSmEhyxpi
— Content Harmony (@contentharmony) July 18, 2017
Get the full notes here: https://getstat.com/mozcon/
Jayna Grassel with Dicks Sporting Goods
A Site Migration: Redirects, Resources & Reflection
Site Migration: Redirects, Resources & Reflection with @jaynagrassel of @DICKS #MozCon pic.twitter.com/g7pQR2mCyH
— Content Harmony (@contentharmony) July 18, 2017
"Redirect tools are helpful, but you must know their limits" – @jaynagrassel of @DICKS #MozCon pic.twitter.com/Afyc5cORW3
— Content Harmony (@contentharmony) July 18, 2017
Kane Jamison with Content Harmony
The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic
Our very own @KaneJamison on Facebook ads #MozCon pic.twitter.com/5DXxxwHL0J
— Content Harmony (@contentharmony) July 18, 2017
Quit Organic Traffic with These 8 Paid Promotion Tactics – @KaneJamison #MozCon pic.twitter.com/m6FByaWKE2
— Content Harmony (@contentharmony) July 18, 2017
Get the full notes here: https://www.contentharmony.com/resources/content-promotion/
Tara-Nicholle Nelson with Transformational Consumer Insights
How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey
How to Be a Happy Marketer & Master Your Customer's Transformation Journey with @taranicholle #MozCon pic.twitter.com/YcNbvZwD0T
— Content Harmony (@contentharmony) July 18, 2017
"You can buy growth but you have to build engagement" – @taranicholle #MozCon pic.twitter.com/wxBimPwwAt
— Content Harmony (@contentharmony) July 18, 2017
Check out her personal site: http://www.taranicholle.com/
Matthew Barby with Hubspot
Up and to the Right: Growing Traffic, Conversions & Revenue
No search demand for what you offer? Create “side doors” into your website. – @matthewbarby of @HubSpot #MozCon pic.twitter.com/gprhEnlOtf
— Content Harmony (@contentharmony) July 18, 2017
“Approach your acquisition strategy as if each of the tactics you use won’t work tomorrow” – @matthewbarby of @HubSpot #MozCon pic.twitter.com/5a3qD7iSmP
— Content Harmony (@contentharmony) July 18, 2017
Get the full notes here: http://matthewbarby.com/mozcon
Joanna Lord with ClassPass
How to Operationalize Growth for Maximum Revenue
Be ready for rapid growth with @JoannaLord of @classpass #MozCon pic.twitter.com/X8OUtMqEft
— Content Harmony (@contentharmony) July 18, 2017
How to Operationalize Growth for Maximum Revenue with @JoannaLord of @ClassPass #MozCon pic.twitter.com/LS6Maz9d30
— Content Harmony (@contentharmony) July 18, 2017
Krista Seiden with Google
Analytics to Drive Optimization & Personalization
Use #Analytics to Drive Optimization & Personalization with @kristaseiden of @Google #MozCon pic.twitter.com/YNLic4JNy3
— Content Harmony (@contentharmony) July 18, 2017
Use Closed Funnel Analysis to learn why your customers are leaving after placing items in cart – @kristaseiden of @Google #MozCon pic.twitter.com/KVXyjwMDXE
— Content Harmony (@contentharmony) July 18, 2017
Tools: https://www.crazyegg.com/visual-website-analytics/
Dr. Pete Meyers with Moz
Facing the Future: 5 Simple Tactics for 5 Scary Changes
Facing the Future with @dr_pete of @Moz #MozCon pic.twitter.com/nLVwVEIjj2
— Content Harmony (@contentharmony) July 19, 2017
Above all, target featured snippets – @dr_pete of @Moz #MozCon pic.twitter.com/p4xOrmbX9L
— Content Harmony (@contentharmony) July 19, 2017
Get the full notes here: https://seomoz.box.com/shared/static/0er5xtq9p1g6euedjz0rjctwd466ypoi.pdf
MozCon 2017 Day Three Speakers:
Cindy Krum with MobileMoxie
The Truth About Mobile-First Indexing
How can Google access your content more efficiently? – @Suzzicks of @MobileMoxie #MozCon pic.twitter.com/2ByJvvs5TY
— Content Harmony (@contentharmony) July 19, 2017
https://twitter.com/contentharmony/status/887726059545698305
Get the full notes here: Bit.ly://MobileFirstSEO
Tara Reed
Powerful Brands Have Communities
Powerful Brands Have Communities with @TaraReed_ #MozCon pic.twitter.com/zyTMdL1uCp
— Content Harmony (@contentharmony) July 19, 2017
Looking to re-engage your customers? Find a way to build communities! – @TaraReed_ #MozCon pic.twitter.com/cBEFHFaaFe
— Content Harmony (@contentharmony) July 19, 2017
Tools:
- Bubble – Build apps without code
- Memberful – WP plugin
- MemberSpace – Square Space plugin
Heather Physioc with VML
From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content
From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content with @HeatherPhysioc of @VML #MozCon pic.twitter.com/pUWRy0Rbjc
— Content Harmony (@contentharmony) July 19, 2017
The true dichotomy of content creation between creative & digital teams – @HeatherPhysioc of @VML #MozCon pic.twitter.com/SFT2Aw6o2B
— Content Harmony (@contentharmony) July 19, 2017
Get the full notes here: https://mozcon.vmlconnect.com/
Britney Muller with Moz
5 Secrets: How to Execute Lean SEO to Increase Qualified Leads
How to Execute Lean SEO to Increase Qualified Leads with @BritneyMuller of @Moz #MozCon pic.twitter.com/PR0y8Qwq8i
— Content Harmony (@contentharmony) July 19, 2017
"Find a way to spark SEO curiosity at your work place" – @BritneyMuller of @Moz #MozCon pic.twitter.com/dCwMPllZGH
— Content Harmony (@contentharmony) July 19, 2017
Stephanie Chang with Etsy
SEO Experimentation for Big-Time Results
SEO Experimentation for Big-Time Results with @stephpchang of @Etsy #MozCon pic.twitter.com/gILWMr6ksh
— Content Harmony (@contentharmony) July 19, 2017
Build a framework for SEO testing to validate ideas & convince others of their importance – @stephpchang of @Etsy #MozCon pic.twitter.com/hHQQZ99Fo0
— Content Harmony (@contentharmony) July 19, 2017
Dawn Anderson with Move It Marketing
Winning Value Propositions for Crawlers and Consumers
Winning Value Propositions for Crawlers & Consumers with @dawnieando of @MoveItMarketing #MozCon pic.twitter.com/7As5dM8LDD
— Content Harmony (@contentharmony) July 19, 2017
“People are 10x more likely to buy when they are given less choice” – @dawnieando of @MoveItMarketing #MozCon pic.twitter.com/fqBQ7J6PnL
— Content Harmony (@contentharmony) July 19, 2017
Rand Fishkin with Moz
The State of SEO & How to Survive Google’s Trojan Horsing of the Web
The State of SEO & How to Survive Google's Trojan Horsing of the Web with @randfish of @Moz #MozCon pic.twitter.com/jTMW0xPEZr
— Content Harmony (@contentharmony) July 20, 2017
"Do a great job answering a user's query & we’ll rank you high…Unless we have our own results; then we get to be 1st." – @randfish #MozCon pic.twitter.com/4JA0AuFa6H
— Content Harmony (@contentharmony) July 20, 2017
Get the full notes here: https://t.co/Bx6yM5fA6S
"Do a great job answering a user's query & we’ll rank you high…Unless we have our own results; then we get to be 1st." – @randfish #MozCon pic.twitter.com/4JA0AuFa6H
— Content Harmony (@contentharmony) July 20, 2017
Get the full notes here: https://t.co/Bx6yM5fA6S
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