Discover the core methods for moving your blog readers towards a purchase, including email subscriptions, retargeting ads, and smart internal links, and learn from real-life examples of effective ecommerce blog posts.
Learn the most effective strategies for successfully marketing your eCommerce business on Instagram and boost your brand awareness and conversion rates.
Discover the five skills that content marketers can learn from publishers to keep audiences engaged and maintain credibility, including creating original and resonant content, using an editorial calendar, adhering to deadlines, and hiring talented writers and visual creatives.
Improve your email marketing campaign's open and click-through rates with A/B email split testing. Experiment with subject lines, text, frequency, day, and time to boost engagement and ultimately increase sales.
Google Analytics doesn't work well for content marketing out of the box. Here's how to upgrade your installation to get real insights on your content marketing program.
Optimize your eCommerce store's category pages with consistent images, simple searching, various shopping criteria, special offers, urgent calls to action, review icons, easy add-to-cart options, and custom sales copy to provide customers a seamless shopping experience.
Discover steps to enhance your eCommerce category pages for a seamless and enjoyable shopping experience for your customers, from consistent images to urgent calls to action and adding custom sales copy.
Explore the ten best tools and templates for crafting buyer personas to gain powerful insights into your audience and improve your content marketing approach. Learn how to use your buyer personas effectively alongside a content map and the buyer's journey.
Discover how podcasting can help in increasing brand awareness, attracting leads, and establishing your business as a thought leader in your industry. Learn how to plan, launch, and stand out from the crowd in the constantly growing podcast market.
This post delves into the growing trend of live video and provides nine creative ideas for the types of videos a brand can produce – from behind-the-scenes glimpses and product launches, to interviews with industry leaders and influencer take-overs.
Discover how FiveThirtyEight has been leveling up their live event coverage by using a simple WordPress plugin.
Unlock the secret sauce of The Onion's content success with these six amusing yet valuable lessons that'll spice up your content marketing game, from crafting click-worthy headlines to stirring the pot of controversy.
This blog post discusses the top eight reasons to hire journalists for your content marketing team, including their formal training, inquisitive nature, storytelling skills, and deadline-driven work ethic. Find out how journalists can add value and credibility to your content strategy.
An editorial mission statement is crucial for uniting everyone in a company towards a single goal, and delivering a deeper understanding of the company's purpose. This article offers three easy steps to creating a winning editorial mission statement.
Content Marketing can only be great if it meets the goals it was meant to achieve. In this post we'll compare OK, Good, and Great content examples for four topics covering brand awareness, engagement, conversions, and retention.
Rethink your sales funnel by focusing on retention marketing to maximize the lifetime value of your customers. An hourglass funnel model highlights the growth potential of customer satisfaction and loyalty, leading to increased revenue.
Discover how to increase conversion rates for your e-commerce store with strategies like offering free or reduced shipping, sending abandoned cart reminders, and matching your web copy for PPC visitors.
In this presentation Kane highlights some key takeaways from recent industry ranking factor studies and reports.
Discover how to create automated editorial and social media scheduling calendars in Google Sheets to streamline your content planning and promotion process. Save time and headaches by utilizing a customizable, automated calendar structure.
Explore unique vintage typography sources and websites that serve as inspiration for designers. This comprehensive list ranges from old cigarette cards and ghost signs to -forward-looking type websites, and much more.
The average keyword research process misses a ton of discovery points in the customer lifecycle and related data that your company is sitting on. In this presentation Kane walks through ideas on how to integrate that data into keyword research.
Exceptional brand guidelines to inspire your own branding strategy, complete with examples of cohesive, typographic, extensive, minimalist, voice & tone, grid-based, and inspirational guidelines.
Learn how to create a brand style guide with essential components such as logo, color theory, typography, imagery, voice, and grids to ensure consistency and credibility for your brand.
This post is live for archival purposes, but is no longer accurate. We cover Power Editor's standout features for effective Facebook advertising such as bulk import/export, saved audiences, promoted organic posts, and Instagram integration, all aimed at reaching target audiences efficiently.