Once upon a time, Facebook Ads had a rule that said no more than 20% of an ad image can contain text. It broke the hearts of many would-be Facebook marketers trying to get their ads approved. But, those rules finally changed, and this post is left live for archival purposes.
Unique content marketing exercises adapted from design school practices to enhance your creativity, process, and understanding of your audience and brand voice.
Nine ways to write a report your boss will care about, including restating project goals, discussing accomplishments and results, tying KPIs to business goals, and focusing on teamwork. Maximize insights by producing valuable, action-oriented reports with clear next steps.
A run down of every single Facebook Ad Targeting option, first published in 2015. This post is live for archive purposes, but no longer accurate.
Our top email marketing tips for driving more people to your content, applicable to any sector and most of which can be combined for an even greater effect. Learn from examples like Help Scout's focused approach, Quora's personalization, and more.
Discover 10 useful ways to utilize SEMRush's Display Ads tool, including researching before client pitches and job interviews, learning new marketplaces, finding guest post ideas, and breaking copywriter's block.
Highlights from speakers at MozCon 2015.
Insights and guides on how to prioritize content marketing spend for a wide variety of business types and budgets. It covers everything from the small business content marketing budget of 20 hours and $1000/month, to enterprise content marketing budgets of $50k+/month.
Avoid making assumptions about your audience and instead, gather insights from various sources to create accurate customer persona profiles. Our Customer Persona Template helps you affordably and quickly produce effective personas.
Discover the new ShareMetric Chrome extension, offering a complete picture of a webpage's offsite metrics such as social share counts and link metrics. Upgrade your marketing with this comprehensive tool.
Create effective content promotion strategies with Content Harmony's Channel Plan template to ensure your work reaches its intended audience. This tool outlines a clear plan for resources, promotes buy-in from clients, and prevents wasting promotional resources.
Don't call them predictions - here's our favorite (and least favorite) content marketing trends heading into 2015, including mixed format content, selective social media strategy, structured microdata and more. Steer clear of pitfalls such as neglecting change and one-off campaign mindsets.
Discover why focusing on conversion rates can be misguided for content-driven websites and why actual growth and multi-touch attribution are more important for measuring content marketing success.
Create a checklist for hiring freelance contributors to ensure a smooth process and avoid mistakes. Consider abilities, portfolio, experience, attitude, budget, timelines and other relevant criteria specific to each freelance role.
Learn how to produce great event coverage with these tips on preparation, type of coverage, using a buddy system for note-taking, and optimizing content for social media platforms.
Learn how to apply traditional investment risk management to content marketing, maximizing overall return while reducing risk in both ongoing initiatives and big content projects.
"Why are we doing this?" and 11 other absolutely essential content strategy questions you need to answer.
All of the top tools mentioned at MozCon 2014 - covering content, SEO, link building, UX, community, social, analytics, and more.
Highlights for speakers at MozCon 2014, top quotes, slide decks, and more.
How can we cut costs on data-based content without sacrificing quality? In this presentation we explore a few ways to make data-driven content programs more cost effective.
A quick guide to using Screaming Frog to scrape parametered URLs, based upon Google's Structured Data Testing Tool.
Kane's favorite advanced content formatting tactics, and example WordPress plugins to help you accomplish each one.
Top takeaways and live notes from this year's MozCon speakers.
A full list of tools mentioned at MozCon this year, including content, SEO, link building, PR, UX, CRO, community management, social, and more.