Table of Contents:
The following are slides and examples from a presentation I gave in late 2015.
Presentation Recording
Image Examples
"Guide To Malibu"
OK - Malibu.org

Good - Wikitravel

Great - Airbnb

โHow To Pack A Hiking Packโ:
OK - Osprey Backpacks

Good - Tortuga Backpacks

Great - REI

โProject Management Software Pricingโ:
OK - Wrike

Good - Trello

Great - Redbooth

โTurn Off iMessage, Switched to Androidโ:
OK - Android.com

Good - Support.Apple.com

Great - Samsung.com

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