Visual content is a major factor in many search queries, and is almost always a critical aspect of building great content marketing assets.
Content Harmony makes it easy to analyze how Google understands topics visually, how competitors are tackling visual content, and whether visual search intent is a clear ranking factor.
Image Analysis
Our Image Analysis tab delivers an instant overview of the top Google Images results and related analysis, such as the top image subsearches shown below:
Competitor Image Analysis
Underneath our core Google Image results tab, we also give you a birds-eye view of your competitor's image usage for page one results, which saves you a good 10-20 minutes of scanning competitor content trying to figure out who is doing a good job on visual content usage.
Visual Search Intent
Detecting whether Google wants to give users visual or image-based content formats is one of the major intent types we track in our Search Intent Classification system.
Here are some common examples of visual search intent in action that Content Harmony can detect and flag for you in both our full Keyword Reports as well as our standalone Search Intent Reports:
